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Apartment building curves to accommodate Pepsi sign

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Apartment building curves to accommodate Pepsi sign

The old (1936), giant neon billboard for Pepsi-Cola was spared when this 25-story apartment house was recessed eight feet for the first eight floors to give it space. See, for ex., the New York Times, 6/15/14, beginning at Metro p. 1.

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Location: 4610 Center Boulevard Building , 4610 Center Boulevard, Queens, New York, 11109, United States
Listing Category: Architecture, Buildings, Commercial Archeology, Neon, Nostalgia, Oddities, Pop Culture
Created Date: 06-24-2018

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User: plaquemaster
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